Creating "Blue oceans" in Trade Shows and Conferences
Who we are
Focussed Events is a 15 year old Indian exhibition and conference organising company. We are strong in creating new, original and meaningful event concepts on present day subjects.
2 of our events were acquired by German MNCs Messe Frankfurt and Messe München, a testimony to the value we are creating in the marketplace.
Creating Blue Oceans in Trade Show and Conferences
Tradeshows and Conferences create representative marketplaces where users of technology and products meet with sellers, providers and enablers in a single place. It enables forming the right connects, paving the way for future business, alliances and partnerships.
Today’s marketplace has become congested. Too many competing events offering the same value proposition are vying for the marketer’s attention, creating apathy.
Multiple same-industry events force tradeshow organizers to adopt competition-based strategies to acquire the same exhibitor for their shows. With shrinking marketing budgets. To sustain themselves, tradeshow organizers attempt to build competitive advantages over their competition, usually by offering the same service better or cheaper.
Organizers today are focusing on dividing up the “red ocean”, where growth is increasingly limited.
No to obsolete subjects
Several exhibitions being held in India today are outdated concepts that are being conducted over 20+ years. Technology and market systems have changed a lot over this period. Visitors / attendees are getting tired of the same old exhibits, the same old exhibitors. Footfalls are falling. Organizers are bleeding because of the reduced value they receive per Sq M of space sold.
Focussed Events is taking a hard look at new market space and ways to reinvent the industry, to go beyond competing and focus only on innovation. We aim to create new, original tradeshow concepts, or “blue oceans” and develop fresh, uncontested, growing markets.
We are hoping this will create a leap in value for all – exhibitors, visitors, and organisers while unlocking new demand and making the word ‘competition’ irrelevant.
Managed events: we have been official event partners for audience generation for events by ARAI, AMS Conference, Indo-German Conferences by OPPI, Expomedia, CII, FISITA World Automotive Congress and Messe München.
International: Manufacturing Expo, Thailand & Vietnam, AAITF Schenzen.
What we do
Portfolio of Shows created
Exhibition on Industrial Productivity 2006, 2007
An exhibition of Technologoes for Automotive Manufacturing 2008 – 2014, brand sold to Messe Frankfurt
An exhibition of Laser Applications in Manufacturing. Brand sold to Messe Munchen, 2010, 2011.
A seminar of Automotive Professionals, fostering innovation at the Automotive plant 2013
Recognising Plant Managers for Innovation and Creative application of Automation, 2011, 2012
A publication on Automotive factories in India – 2011, 2012, 2013
A Conference on Virtual and Augmented Reality Applications in Design and Manufacturing, 2018, 2019
An exhibition of Materials and Dispensing Solutions for Manufacturing, 2018
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